Who is the driving force behind the speculation of Chinese herbal medicines into "financial products"

In July, the trade of Chinese herbal medicines should have entered the off-season, but this year, the price has remained high since the beginning of the year.

  In addition to the natural climate and other factors, many people in the industry pointed out that the intervention of hot money is the main reason to promote the current round of high prices of Chinese herbal medicines. Lily li, Secretary-General of Chinese Herbal Pieces Branch of Sichuan Pharmaceutical Industry Association, said that generally speaking, the price increase of Chinese herbal medicines is cyclical, and the price increase of individual varieties is more common. But this year, Ophiopogon japonicus, Codonopsis pilosula and Bulbus Fritillariae Cirrhosae, which are widely used in traditional Chinese medicine, are on the rise, and Cordyceps sinensis, which has a high unit price, has also increased by 30% compared with the same period last year. According to his rough statistics, among more than 300 commonly used varieties of Chinese herbal medicines, 200 have different increases.

  "At present, it is obvious in the market that Chinese herbal medicines are driving up prices." Liu Xu, a special researcher of Tsinghua University National Institute of Strategic Studies, told the Chengdu Business Daily-Red Star journalist that relevant departments can investigate some malicious speculation and hoarding according to the price law and anti-monopoly law.

  "I haven’t seen this kind of increase in 40 years."

  More than 200 medicinal materials have increased by more than 50%, and some drug dealers have lost money to deliver.

  Under the influence of high temperature and rain, June and July are generally regarded as the off-season of Chinese herbal medicine trading in the industry. However, this year, the prices of various Chinese herbal medicines have remained high since the beginning of this year. "Commonly used large varieties of medicinal materials are on the rise, and local angelica has risen from one kilogram in 60 yuan to one kilogram in 200 yuan; One kilogram of codonopsis pilosula in 80 yuan has now risen to 220 yuan, and Shayuanzi has increased tenfold. " An old Chinese doctor in the Southwest Chinese Medicine Clinic lamented: "It’s not normal. I have never seen this kind of increase in Chinese medicine for 40 years."

  The business of the Chinese herbal medicine market has also been affected. In Qingping Chinese herbal medicine wholesale market, the price of Angelica sinensis has risen to 300 yuan per kilogram. Mr. Li of Qingping Market Medicinal Materials Company told Chengdu Business Daily-Red Star News reporter that since the price increase, the business has also become weak. According to Mr. Li’s estimation, the wholesale volume of angelica in the store has fallen by more than half.

  From the origin and storage base of Chinese herbal medicines, to the wholesale market, and then to the whole industrial chain of Chinese herbal medicines entering hospitals and clinics, the impact of rising prices has been felt, and even some pharmaceutical companies that signed procurement contracts at the beginning of the year need to deliver at a loss. The person in charge of the pharmaceutical industry of a Chinese herbal medicine factory engaged in export business introduced that the Chinese herbal medicine factory generally measures the scale of procurement and production through customer orders. At the beginning of the year, after the factory prepared the annual consumption of about 20 tons of angelica for customers according to the practice of previous years, I didn’t expect to catch up with the price increase of angelica. Now there is still a gap of 5% to 10% of angelica in the factory. In order to deliver on time, the factory considers buying raw materials such as angelica at a high price. "A better decoction piece factory can only make a little profit, and some factories have to deliver when they lose money."

  China association of traditional chinese medicine reported in June that in Bozhou, Anguo, Yulin and other major trading markets, more than 200 conventional varieties increased by more than 50% annually, 100 conventional varieties increased by more than 100% annually, and 25 commonly used bulk medicinal materials increased by more than 200% annually. The reporter checked the Chinese herbal medicine market of Chinese herbal medicine Tiandi. com and found that the prices of common Chinese herbal medicines such as Angelica sinensis, Bupleurum, Codonopsis pilosula, Glycyrrhiza uralensis, Astragalus complanatus, Paeonia lactiflora, Atractylodes macrocephala and Forsythia were among the top gainers.

  On July 12th, lily li, Secretary-General of Chinese Herbal Pieces Branch of Sichuan Pharmaceutical Industry Association, also told reporters that generally speaking, wholesale channels (such as Chinese herbal medicine purchasing terminal and Chinese herbal pieces factory) are the first to feel the price increase of Chinese herbal medicines. "The most fierce rise is the unified angelica, which has probably increased by 260% so far."

  Who is the "initiator"

  People in the industry call the influx of hot money speculation, "like stock speculation."

  What is the reason for the price increase of Chinese herbal medicines? According to lily li, from the analysis of natural climate, reducing production is one of the reasons leading to the price increase. Affected by high temperature and other factors, the bolting rate of Angelica sinensis is high, and the leaves are long and the roots are not long, which affects the quality and yield of the effective parts of the roots. After the planting cost increases, growers switch to other Chinese herbal medicines, resulting in reduced production.

  A Chinese herbal medicine dealer in Min County, Gansu Province, the main producing area of Angelica sinensis, also told reporters that when the market was good, the yield of Angelica sinensis per mu was 400 kg/mu, compared with only a few tens of kg last year, because the bolting rate of Angelica sinensis seedlings was too high. "The cost of an acre of land has also risen from more than 2,000 to more than 10,000, and many growers don’t want to plant it."

  Lily li pointed out that in recent years, the output of Chinese herbal medicines has decreased, while the processing cost and manpower transportation cost of Chinese herbal pieces factory are increasing.

  In addition, many people in the industry pointed out that hot money is the main driver of the current round of high prices of Chinese herbal medicines. Lily li also introduced that, generally speaking, the price increase of Chinese herbal medicines is cyclical, and the price increase of individual varieties is more common. But this year, the consumption of Ophiopogon japonicus, Codonopsis pilosula, Astragalus membranaceus and Fritillaria cirrhosa is increasing, and Cordyceps sinensis, which has a high unit price, has also increased by 30% compared with the same period last year. According to rough statistics, among more than 300 commonly used varieties of Chinese herbal medicines, 200 have different increases.

  Jia Haibin, Deputy Secretary-General of the Special Committee for Breeding of Chinese Medicine Association, said in an interview that since the second half of 2020, the domestic prices of Chinese herbal medicines have started to enter a continuous rising channel, with a large increase and a long rising cycle, which is extremely rare in the history of Chinese herbal medicines with data records. Jia Haibin said that in the past three years, the prices of many varieties such as Shayuanzi, Longgu, Guanhuangbai and Ziziphus jujuba have doubled. "Whether it is the planting area or the weather, there are data to check, which are within the normal range. The price increase of Chinese herbal medicines in this round is not normal. "

  "It’s the funds that enter the market to stock up and speculate, which is as high as stock trading." A dealer who has been receiving goods in Gansu, Qinghai, Henan and other traditional Chinese medicines for many years revealed that, just like the speculation of Sanqi more than a decade ago, many capitals chose several traditional Chinese medicines with relatively concentrated production areas, such as Angelica sinensis, Codonopsis pilosula, Astragalus membranaceus, etc.: "The way of speculation is to give money without picking up the goods, but only to speculate among various frozen warehouses."

  According to the president of Yuzhou Pharmaceutical Chamber of Commerce, when he went to the country of origin to get medicine this year, he found many unfamiliar faces, many of whom were real estate bosses or coal bosses. After purchasing medicinal materials, they all hoarded them, and the lower they went, the higher they went. "In April this year, I went to Shanxi to purchase medicinal materials, and I happened to meet a coal boss who was also purchasing. He bought hundreds of tons of a variety of Bupleurum. "

  Bozhou, Anhui Province is the base with the largest storage capacity of Chinese herbal medicines in China. When the reporter randomly asked whether there were any remaining medicinal materials in several freezers in Bozhou on the grounds of wholesaler’s inventory, many cold storage staff said that there were no vacancies. "The cold storage is basically medicinal materials, and there are fewer warehouses, and the storage price has nearly doubled."

  "At present, it is obvious in the market that Chinese herbal medicines are driving up prices." After comprehensive analysis, Liu Xu thinks that apart from weather and other reasons, most of the reasons are that wholesalers are jointly hoarding — — Because the purchasing ability, storage ability and sales ability of a single wholesaler are limited, once a large wholesaler takes the lead in releasing inventory in multiple categories, the whole price can come down. However, the current situation is that Chinese herbal medicines have continued to rise and run at a high level since the beginning of the year. "Without collusion between wholesalers, it is difficult to achieve." To this end, Liu Xu has repeatedly said, "It is suggested to investigate whether there is hoarding speculation and conspiracy to price behind the rising prices of Chinese herbal medicines year after year."

  Industry moves to contain

  The Chinese Medicine Association called for the prohibition of price gouging and the launch of the "Chinese Medicine Production and Marketing Consortium Action"

  Major medical associations in China have also voiced their voices. Since June, the Professional Committee of Chinese Herbal Pieces of Jiangsu Pharmaceutical Industry Association, Guangdong Pharmaceutical Industry Association and Bozhou Chinese Herbal Pieces Industry Promotion Association have submitted the Report on Abnormal Market Price Growth of Chinese Herbal Medicines to china association of traditional chinese medicine successively, arguing that there are social hot money or dealers who jointly hoard Chinese herbal medicines, and the prices of Chinese herbal medicines have soared abnormally.

  On June 22nd, china association of traditional chinese medicine reported to state administration of traditional chinese medicine the "Investigation Report of china association of traditional chinese medicine on the Recent Abnormal Price Rise of Chinese Herbal Medicines", calling on relevant state departments to issue policies and take effective measures to maintain the market price stability of Chinese herbal medicines and ensure the healthy, orderly and high-quality development of the Chinese medicine industry.

  On July 8, china association of traditional chinese medicine once again issued a proposal to all units, saying that the market of Chinese herbal medicines has been fluctuating abnormally recently, and resolutely opposed and never participated in any improper or even illegal acts that disrupted the market order of Chinese herbal medicines, such as price gouging and manipulation, speculation and speculation.

  On July 11th, Shandong Internet Traditional Chinese Medicine (Materials) Trading Center issued the "Initiative on Promoting Direct Supply and Direct Sale of Chinese Herbal Medicines and Pieces and Curbing Unreasonable Price Increase", saying that some medicinal materials have been brought with strong financial attributes, and the healthy development of the industry has been seriously impacted. Behind this round of sustained price increase, the reasons are not only the imbalance between supply and demand of some varieties, the reduction of production due to weather, and the improvement of drug standards, but also the wanton speculation of hoarders, which further aggravates the imbalance between supply and demand. Shandong Internet Chinese Medicine (Materials) Trading Center decided to launch the "Chinese Medicine Production and Marketing Consortium Action" to ensure the direct supply of Chinese herbal medicines and pieces.

  The regulatory system of traditional Chinese medicine faces challenges

  Experts suggest public investigation.

  According to Cao Haibin, deputy secretary-general of the Special Committee of Breeding and Breeding of Chinese Medicine Association, this price increase is undoubtedly a challenge to the current Chinese medicine supervision system. The reasons for this round of soaring prices of Chinese herbal medicines are extremely complicated, and it is urgent to improve the top-level structure and reconstruct the industrial interest pattern.

  Liu Xu believes that relevant departments can investigate malicious speculation and hoarding according to the price law and anti-monopoly law. "If there is collusion, information exchange and collaboration between wholesalers of Chinese herbal medicines, it is equivalent to a monopoly agreement, and the anti-monopoly law should be applied to regulate it. If it is independent decision-making, you can also consider applying the price method. Because the price law applies to all acts of arrogance and hoarding, the two laws can be said to be complementary. "

  Liu Xu introduced that Chinese herbal medicines have not received enough attention because of their scattered origin and market and long-term free competition. However, this year’s rally has not only appeared in one area, but more than 100 kinds of Chinese herbal medicines have increased in price in Anhui, Gansu, Henan, Chongqing and even the whole country. "From the perspective of anti-monopoly law enforcement, even if one of the 100 Chinese herbal medicines is due to hoarding and price increase, it is also a punishment." Liu Xu said.

  Liu Xu pointed out that, generally speaking, the public concern or organization warning of law enforcement agencies will have a deterrent effect on all kinds of price manipulation in the market. However, in order to help the Chinese herbal medicine industry to restore normal market competition, it is necessary to open a case for investigation in a timely and decisive manner, severely punish monopolistic behavior and price violations according to law, and confiscate illegal income, so as to make an example for others. Only with stable drug prices and sufficient supply can growers, wholesalers, Chinese herbal medicine enterprises and medical enterprises in the industrial chain form reasonable expectations, and the Chinese herbal medicine industry can achieve long-term healthy development.

  A positive signal is that china association of traditional chinese medicine said recently that the Association is cooperating with the competent authorities to carry out an investigation on the price issue.

[China moves forward steadily] Accelerate the modernization of emergency management system and capacity.

  Editor’s note:The sudden outbreak of COVID-19 is a big test for the modernization of the national governance system and governance capacity. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the "double overall planning" of normalized epidemic prevention and control and economic and social development has steadily moved towards "double victory", demonstrating the vivid practice and remarkable advantages of "China’s rule". In order to further study, publicize and implement the spirit of the Fourth Plenary Session of the 19th CPC Central Committee, better uphold and improve the Socialism with Chinese characteristics system, and promote the institutional advantages to be better transformed into governance efficiency, the Central Network Information Office and Qiushi Magazine jointly organized the online theoretical communication column of "China Steadily Moving Forward", and invited experts and scholars in ideological and theoretical circles to write a series of theoretical articles, which were successively launched on Qiushi. Please pay attention.

  Content summary:At present, COVID-19 has made great strategic achievements in epidemic prevention and control, which fully demonstrates the outstanding features, obvious advantages and super capabilities of China’s emergency management system and mechanism. In order to effectively deal with major contradictions, major obstacles, major risks and major challenges on the way forward, we must give full play to the characteristics and advantages of China’s emergency management system, accelerate the modernization of emergency management system and capabilities, and escort the Chinese dream of achieving the goal of "two hundred years" and realizing the great rejuvenation of the Chinese nation.

  Emergency management system and capacity are important contents of national governance system and capacity, which directly affect the overall security and sustainable development of a country. Since the 18th National Congress of the Communist Party of China, the Party Central Committee with the Supreme Leader as the core has attached great importance to the emergency management system and capacity building. The Fourth Plenary Session of the 19th CPC Central Committee pointed out: "We should build an emergency management system with unified command, specialization and versatility, responsiveness and linkage from top to bottom, optimize the construction of the national emergency management capacity system, and improve the disaster prevention, mitigation and relief capabilities." On November 29, 2019, when presiding over the 19th collective study in the Political Bureau of the Central Committee, General Secretary of the Supreme Leader clearly stated that "we should give full play to the characteristics and advantages of China’s emergency management system, learn from the beneficial practices of foreign emergency management, and actively promote the modernization of China’s emergency management system and capacity." Since the outbreak of the COVID-19 epidemic, the CPC Central Committee with the Supreme Leader as the core has paid more attention to the modernization of emergency management system and capacity. On February 3, 2020, when presiding over the The Politburo Standing Committee (PSC) meeting, General Secretary of the Supreme Leader stressed: "We should improve the national emergency management system and improve our ability to deal with urgent and dangerous tasks in view of the shortcomings and deficiencies exposed in this epidemic response."

  Since the founding of New China more than 70 years ago, China’s emergency management system has been continuously adjusted and improved, and its ability to cope with natural disasters and production accidents has been continuously improved. It has successfully responded to major emergencies again and again, effectively defusing one major security risk after another, and created emergency management miracles in response to the Tangshan earthquake in 1976, the Yangtze River flood in 1998, the SARS in 2003, the snow disaster in 2008 and the Wenchuan earthquake. Especially since the 18th National Congress of the Communist Party of China, we have continuously strengthened the Party’s centralized and unified leadership over emergency management, formed an emergency management system with unified command, both expertise and routine, sensitive response and linkage from top to bottom, vigorously promoted the rule of law in emergency management, strengthened the preparation and drills of emergency plans, continuously improved the emergency management capability, and gradually formed its own distinctive features and unique advantages.

  Give full play to the fundamental institutional advantage of the party’s leadership.To promote the modernization of emergency management system and capacity, the leadership of the Party is fundamental. Since the founding of New China, we have actively explored the establishment and improvement of emergency management leadership system. Under the leadership of the Party, we have established effective emergency management leadership systems for various emergencies, such as the National Flood Control and Drought Relief Headquarters, the the State Council Earthquake Relief Headquarters, the the State Council Work Safety Committee, the National Forest and Grassland Fire Prevention Command, and the National Disaster Reduction Committee, which have played a fundamental role in disaster prevention and relief, overall development and safe production, safeguarding people’s lives and health, and maintaining social stability, and embodied the institutional advantages of concentrating efforts on major events. After the outbreak of the COVID-19 epidemic, on February 10th, 2020, General Secretary of the Supreme Leader stressed that the prevention and control of the epidemic in COVID-19 should adhere to a national chess game. Party committees and governments at all levels must resolutely obey the unified command, coordination and dispatch of the CPC Central Committee, so that orders are prohibited. In order to comprehensively strengthen the centralized and unified leadership of epidemic prevention and control, the CPC Central Committee set up a central leading group to deal with the epidemic situation, sent the central leading group to Hubei, established a joint prevention and control mechanism for pneumonia infected by novel coronavirus in the State Council, and the Central Committee of the Communist Party of China issued the Notice on Strengthening the Party’s leadership and providing a strong political guarantee for winning the prevention and control of the epidemic situation. At present, China’s epidemic prevention and control has made great strategic achievements, and the centralized and unified leadership of the party has played a core leadership role. Practice has proved that promoting the modernization of emergency management system and capacity,We must give full play to the characteristics and advantages of the party’s centralized and unified leadership, establish and improve the normalized emergency management leadership system, and provide a fundamental guarantee for emergency management.

  Actively innovate the emergency management concept of "two persistence" and "three changes".To promote the modernization of emergency management system and capacity, we must put the concept first. On July 28, 2016, General Secretary of the Supreme Leader paid special attention to "two persistences" and "three changes" during his inspection tour in Tangshan, Hebei Province, and comprehensively improved the comprehensive prevention ability of the whole society against natural disasters. "Two Persistences" means the combination of prevention first, prevention and rescue, and the unity of normal disaster reduction and abnormal disaster relief; The "three changes" are the change from paying attention to post-disaster relief to pre-disaster prevention, from dealing with a single disaster to comprehensive disaster reduction, and from reducing disaster losses to reducing disaster risks. To promote the modernization of emergency management system and capacity, we should implement the advanced concept of "two persistence" and "three changes" in the whole process of emergency management modernization. Change the traditional emergency management concept of focusing on treatment and neglecting prevention, and pay attention to the important role of prevention in emergency handling. Adhere to the move forward of the pass and the governance at the source, pay attention to preventing and resolving major risks from the source, and truly solve the problem at the time of germination and before the spread. Strengthen daily prevention, strengthen front-end processing, establish and improve the public security situation analysis system, and promptly remove public security risks. Strengthen the assessment, monitoring and early warning of major risks, strengthen the awareness of early identification, forecasting and early warning of major risks, and enhance the ability of early identification, forecasting and early warning. Enhance the sense of hardship, adhere to the bottom line thinking,Be at peace without forgetting danger, rule without forgetting chaos, survive without forgetting death, always be highly alert to major risks, and never be careless at any time. In the spirit of always being highly responsible for people’s lives and property, we should make the best preparations for difficulties and put forward complete and effective countermeasures for emergencies.

  Constantly improve the emergency management system and mechanism.In the process of dealing with all kinds of emergencies, China’s emergency management system and mechanism have been continuously improved. In 2018, we integrated and optimized emergency forces and resources, set up an emergency management department, and formed an emergency management system with unified command, specialization, responsiveness and linkage from top to bottom. To promote the modernization of emergency management system and capacity, institutional mechanism is the key. Starting from the system and mechanism, establish and improve a coordinated and efficient emergency management organization and coordination organization, and correctly handle the relationship between "unification" and "separation". The function of "unification" is mainly overall guidance and comprehensive coordination, which is undertaken by the national flood control and drought relief headquarters, the State Council earthquake relief coordination headquarters and other organizations and coordination agencies. The function of "division" is still shared by all member units and departments in charge of various industries. According to their respective division of responsibilities, they will give full play to their respective professional advantages and earnestly perform their duties of emergency handling of various emergencies. In terms of emergency management mechanism, we should attach great importance to the important role of monitoring and early warning in emergency management, and optimize and improve the information disclosure and monitoring and early warning mechanism. We will improve the monitoring, early warning and forecasting system, speed up the construction of various disasters and accidents monitoring, station network and national civil space infrastructure, improve the monitoring, forecasting and early warning system for natural disasters, safety accidents, public health and social stability with reasonable division of labor, implement the information-based emergency monitoring and early warning project, and improve the comprehensive monitoring, early risk identification and forecasting and early warning capabilities. By further improving the monitoring and early warning of public safety risks,Establish a seamless connection mechanism between major risks and emergencies. Strengthen the investigation of safety risks in key industries such as hazardous chemicals, mines, road traffic, fire protection, etc., and improve the comprehensive monitoring, early risk identification and forecasting and early warning capabilities of multi-hazard species and disaster chains. Improve the prevention and control system of social security, establish a working mechanism of joint treatment of problems, joint work and joint creation of safety, and improve the ability of forecasting and early warning to prevent various risks.

  Accelerate the improvement of the legal system of emergency management.The emergency management of emergencies needs the participation of many parties in the society, and the situation is changing rapidly, involving complicated contents. It is necessary to systematically standardize all aspects and links of emergency management in the form of law, and promote the modernization of emergency management by using the rule of law thinking and the rule of law. When presiding over the 19th collective study in the Political Bureau of the Central Committee, General Secretary of the Supreme Leader stressed that it is necessary to adhere to management according to law, improve the level of legalization and standardization of emergency management by using legal thinking and methods, systematically sort out and revise relevant laws and regulations on emergency management, pay close attention to studying and formulating laws and regulations on emergency management, prevention and control of natural disasters, emergency rescue organizations, national firefighters and rescuers, and safety of dangerous chemicals, and strengthen supervision and enforcement of production safety. Amendments to the Emergency Response Law, the Safety Production Law, the Infectious Disease Prevention Law and the Wildlife Protection Law should be put on the agenda as soon as possible. Start the legislative demonstration of Natural Disaster Prevention Law, Emergency Rescue Organization Law and Biosafety Law in due course. We will further improve the laws, regulations and supporting regulations on prediction, early warning, prevention, response and disposal, recovery and reconstruction, social mobilization, media communication, team building and emergency support. In the long run, we should pay attention to the standardization of the whole process of emergency management through legislation. In the pre-prevention stage, it is necessary to study and formulate urgently needed rules and regulations such as the preparation and exercise of emergency plans, the management methods of different types of emergency forces, and the distribution, storage and transportation methods of emergency materials as soon as possible. In the disposal stage, we should focus on the on-site command work norms and the first response standards.Strengthen relevant standardization legislation. In the stage of recovery and reconstruction, attention should be paid to fixing the emergency loss assessment, compensation standards and rescue standards in the form of laws and regulations. After the outbreak of the COVID-19 epidemic, on February 5, 2020, General Secretary of the Supreme Leader presided over the third meeting of the Central Committee for Governing the Country in an All-round Way, stressing that "the prevention and control of the epidemic is in a critical period, and it is very important to prevent and control it scientifically and orderly according to law. The more difficult it is to prevent and control the epidemic, the more we must adhere to prevention and control according to law, coordinate and promote various prevention and control work on the track of the rule of law, and ensure the smooth development of epidemic prevention and control work. "

  Effectively strengthen the management of emergency plans.To promote the modernization of emergency management system and capacity, we must attach great importance to the important role of the plan. When presiding over the 19th collective study in the Political Bureau of the Central Committee, General Secretary of the Supreme Leader stressed that it is necessary to strengthen the management of emergency plans, improve the emergency plan system, and implement the responsibilities and measures of each link. To implement accurate governance, early warning should be accurate, emergency rescue should be accurate, recovery and reconstruction should be accurate, and supervision and law enforcement should be accurate. In this regard, on the basis of revising the overall plan of the National Overall Emergency Plan for Public Emergencies and the special plan of the National Emergency Plan for Public Health Emergencies, the emergency plans for local public health emergencies at all levels should be carefully revised. On the basis of risk assessment and resource survey, the emergency plans should be continuously and dynamically optimized by means of scenario construction, and the emergency response standards and procedures should be standardized to continuously improve the pertinence and operability of the plans. At the same time, we attach great importance to emergency plan drills. In view of the lack of practice of emergency plan, the lack of standards and norms for the exercise, the incomplete content of the plan exercise, the insufficient reflection of key links, and the mere formality of the exercise, we should intensify the exercise of emergency plan and give full play to its due role.

  Vigorously improve emergency management capabilities.To promote the modernization of emergency management system, emergency management ability is the core content. On February 3, 2020, when presiding over the The Politburo Standing Committee (PSC) meeting, General Secretary of the Supreme Leader pointed out, "This epidemic is a big test of China’s governance system and ability, and we must sum up experience and learn lessons. It is necessary to improve the national emergency management system and improve the ability to deal with urgent and dangerous tasks in response to the shortcomings and shortcomings exposed in this epidemic. " To improve emergency management ability, the key point is to improve emergency basic ability, emergency disposal ability, comprehensive support ability and social coordination ability. We should start from the most basic place, take the grass-roots front line as the main battlefield, insist on shifting the center of gravity, sinking our strength and ensuring downward inclination. Study how to focus on grass-roots organizations and units such as communities, villages, schools and enterprises, and promote the establishment of a national mobilization, coordination and linkage emergency management work pattern. Urge enterprises and institutions to actively fulfill the main responsibility of safety management, guide the public to enhance their awareness of risk prevention, and enhance the risk prevention ability of the whole society; Incorporate public safety education into the national education and spiritual civilization construction system, strengthen safety public welfare propaganda, and improve the public safety awareness and emergency skills of the whole people. Considering the initial response ability, strengthen the emergency management training for first responders and heads of grass-roots units. In the aspect of improving emergency response ability, we should improve the comprehensive judgment ability of emergencies, grasp the main contradictions and contradictions, and have a more accurate judgment on their development and changes; Improve the decision-making ability of emergency response, and face the complicated situation,Be fearless in times of crisis, calm, and dare to take responsibility, go to the scene in person, take command from the front, deal with it decisively, and make feasible decisions quickly; Improve the ability of emergency response organization, be good at coordinating different levels, different places and different departments, do a good job in scientific division of labor and rational allocation of resources, and form a strong centripetal force, cohesion and combat effectiveness; Improve the ability of emergency response guidance, actively communicate with relevant parties, actively guide public opinion, create a good social atmosphere and shape a good image. In strengthening the comprehensive emergency support capability, it is necessary to strengthen the construction of emergency basic database and promote the interconnection, data exchange, system docking and information resource sharing between emergency platforms; Strengthen the emergency communication support capability and improve the support capability and intensive level of satellite emergency communication services; Improve the emergency material support system and effectively solve outstanding problems such as insufficient total amount of emergency materials, unreasonable structure and unreasonable layout; Improve the emergency transportation support capacity, improve the railway, highway, waterway, civil aviation and other emergency transportation reserves, and effectively ensure that emergency materials are in place in a timely and effective manner when emergencies occur. In enhancing the social coordination ability of emergency management, it is necessary to promote the publicity and education of public safety and emergency management into enterprises, communities, schools, rural areas and families, strengthen the training of basic knowledge and skills of public safety and emergency management in universities, primary and secondary schools, organize various activities to identify potential risks around them, popularize public safety knowledge, and enhance public awareness of emergency prevention and self-help and mutual rescue ability. Support and guide community residents to carry out risk investigation and management,Actively promote the grid management of security risks and build a people’s defense line for disaster prevention, mitigation and relief.

  At present, COVID-19 has made great strategic achievements in epidemic prevention and control, which fully demonstrates the outstanding features, obvious advantages and super capabilities of China’s emergency management system and mechanism. In order to effectively deal with major contradictions, major obstacles, major risks and major challenges on the way forward, we must give full play to the characteristics and advantages of China’s emergency management system, accelerate the modernization of emergency management system and capabilities, and escort the Chinese dream of achieving the goal of "two hundred years" and realizing the great rejuvenation of the Chinese nation.

"Moving China" Dianchi Guardian – Zhang Zhengxiang

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Understand the medical report in one article!

In a blink of an eye

It’s already 2022!

The last month before the Chinese New Year.

The year-end bonus and bonus are all arranged.

Don’t you have to arrange your health?

So at this time,

The physical examination crowd is rubbing up.

but ……

Look at yourself.

Back pain, leg cramps.

There seems to be no good place

Those who didn’t win several places are embarrassed to say that they are migrant workers.

But after I got the medical report,

What does this arrow mean?

Is my cell exceeding the standard sick?

What a, what d, what protein, what enzyme

What are they?

Don’t panic Dr. Kang will take everyone with him today.

Read the medical report!

First of all?

When we get the report,

Focus on the summary of each item.

And the final general inspection report and recommendations.

There will be some indicators at the "critical value" in the physical examination, so you can communicate with the doctor in time, inform the personal family history, living habits and other information, and seek professional advice.

Pay attention to the index of blood pressure during physical examination. Under normal circumstances,The high values of normal blood pressure are systolic blood pressure of 120-139mmHg and/or diastolic blood pressure of 80-89mmHg..

During physical examination, blood sugar is also an index that must be checked. Under normal circumstances, the blood sugar range measured on an empty stomach should be within3.9~6.1mmol/LBetween, more than 6.1, but not 7.0, it is between diabetes and normal people, which needs intervention and attention. When the blood sugar exceeds 7.1, it may be a diabetic.

Blood lipid examination usually includes four items: total cholesterol, triglyceride, low density lipoprotein cholesterol and high density lipoprotein cholesterol.

Among these four blood lipid indexes, the most harmful isLow density lipoprotein cholesterolIt is the most important risk factor for atherosclerosis; Followed byTotal cholesterol and triglycerideIt is also a risk factor for cardiovascular and cerebrovascular diseases. If these three indicators are high, you need to be careful.

one

When low-density lipoprotein cholesterol > 3.5 mmol/L;

Triglyceride > 1.7 mmol/l;

Total cholesterol > 5.6 mmol/l;

Generally speaking, it is a phenomenon of high blood lipid.

The main items in blood routine are hemoglobin, white blood cells and platelets.

If hemoglobin is significantly lower than the reference value, it isanaemiaPerformance; Platelet values deviate too much from normal values,May cause a heart attackAnd other diseases, need further examination; The increase of white blood cells may often be due to the appearance of physical examination.Bacterial infection, leading to acute or chronic infection and inflammation of various body organs and tissues.

Normally, the normal heart rate of adults is60-100 times/minuteOf course, age, sex or other physiological factors may cause differences, such as men’s heart rate is slower than women’s and athletes’ heart rate is slower than ordinary people.

The five common liver functions include cholinesterase, γ -glutamyl transpeptidase, total bilirubin, aspartate aminotransferase and alanine aminotransferase.

Among them,Aspartate aminotransferase, alanine aminotransferaseThe index is higher than the reference value, which indicates that liver function damage has occurred and it is necessary to see a doctor in time.

Three main indicators: urea nitrogen, creatinine and uric acid. pureurea nitrogenToo high can’t say that the kidney is sick, but it needs regular review. ifCreatinine valueIt’s on the high side, so you should go to the doctor for examination.

For friends who want to have a gynecological examination, this examination is essential!

A routine report with leucorrhea usually looks like this:

Interpretation of indicators:

[pH value]

Most of them are between 3.8 and 4.4, and higher than 4.5 may be trichomonal or bacterial vaginitis;

[Cleanliness]

I and II are normal, and III and IV indicate inflammation;

[Cue cells, mold/Candida albicans, trichomonas]

These items are simple and rude. If one item is positive (+), there is infection of the pathogen, that is,

Cue cell+:bacterial vaginitis

Mold/Candida albicans+:fungal vaginitis

Trichomonas+:Trichomonas vaginitis

Leukocyte

Normal is 0 to++,if++or > >15/HPF, it indicates inflammation;

[Lactobacillus]

Lactobacillus is the dominant flora in vagina, that is, "friend bacteria", which is normally+++to+++. If only+to++,there may be bacterial vaginitis;

[hydrogen peroxide]

Hydrogen peroxide is the product of "friend bacteria" lactobacillus, which is positive normally. If it is negative, it may indicate that lactobacillus is reduced and vaginal flora is out of balance.

Leukocyte esterase and sialidase.

If it is positive, it indicates inflammation.

Have you learned everything ~

Health is always the first priority.

Make an appointment with your family for a physical examination.

Welcome the new year in good health ~

Appointment mode

online booking

1. Pay attention to "Shenzhen Longhua District Maternal and Child Health Hospital" in WeChat official account → medical service → appointment registration → physical examination → making an appointment → receiving the physical examination form on the spot with an appointment message.

2. Pay attention to "Longhua Maternal and Child Health" in WeChat official account → medical service → health examination → make an appointment → register on the spot with an appointment to receive a medical examination form.

reserve by phone

29821199-8266, with an appointment to register on-site to receive a medical form.

On-site appointment

If the number of online and telephone appointments on that day does not exceed the limited number of medical examinations, on-site appointments can be accepted.

Time and place of physical examination

time

Monday to Sunday, 8:00-12:00 am and 2:00-5:00 pm.

reserve by phone

Longhua District Maternal and Child Health Hospital Health Department on the second floor. (No.73 Huafan Road, Dalang Street, Longhua District)

— END —

Source: Foshan Second People’s Hospital, Tencent Medical Code.

Editor: Longhua Maternal and Child Health

Some pictures are from the Internet. If there is any infringement, please inform us to delete them.

If you need to reprint, please indicate the above contents.

Forward and spread! Gansu announces ways of donating money and materials.

Jiupai news

On the evening of 18th, an earthquake of magnitude 6.2 occurred in Jishishan County, Linxia Prefecture, Gansu Province, and the residents and counties in Haidong, Qinghai Province felt a strong earthquake. Up to now, the earthquake has killed 13 people in Qinghai, injured 182 people, lost 20 people, and damaged some infrastructure such as water, electricity, transportation and communication.

Earlier, Gansu Province held a press conference to inform that the earthquake had killed 105 people in Gansu. At present, a total of 118 people were killed in the Gansu earthquake.

Jishishan accepts donations of funds and materials.

According to the People’s Daily, Jishishan announced that at 23: 59 on December 18, 2023, an earthquake of magnitude 6.2 occurred in Jishishan County, Linxia Prefecture, Gansu Province. The disaster situation has been concerned by all sectors of society. In order to do a good job in social disaster relief donation, the relevant matters are hereby announced as follows:

I. Receipt of funds

RMB account 1: Red Cross Society of Baoan, Dongxiang and Salar Autonomous County in Jishishan
Bank of deposit: Jishishan County Branch of Gansu Bank.

Account number: 61013000900002415

Please note when making donations: donation funds for disaster relief in Jishishan County, Linxia Prefecture.

RMB account 2: Charity Association of Baoan, Dongxiang and Salar Autonomous County in Jishishan.
Bank: Office of Jishishan County Sub-branch of Agricultural Bank of China.
Account number: 27337101040006256
Please note when making donations: donation funds for disaster relief in Jishishan County, Linxia Prefecture.

Second, the material receiving

At present, the disaster area is in urgent need of cotton tents, quilts, cotton-padded clothes, cotton shoes, prefabricated houses, electric blankets, folding beds, stoves, medicines (cold, trauma and anti-inflammatory) and other materials. The donated materials were received by the Charity Association of Jishishan Baoan, Dongxiang and Salar Autonomous County.

Receiving address: No.24, Beibinhe Middle Road, Chuimatan Town, Jishishan County (Jishishan County Comprehensive Social Welfare Institute)

Third, the donation contact number

Jishishan Baoan Dongxiang Salar Autonomous County Charity Association:
Han Xuewu, Tel: 18809308015
Ray Ma, Tel: 13830123330.

Ma Haiyun, Tel: 15378020201.
Han Xuewu, Tel: 18809308015
Fang Xueming, Tel: 18393069969

Jishishan Baoan Dongxiang Salar Autonomous County Red Cross Society:
Tel: 0930-7722412
Ma Xueliang, Tel: 13830102339
Zhao Guochen, Tel: 13909303136
Fang Yuanfu, Tel: 13993072124
Ma Jinguo, Tel: 13830113307
Han Meifang, Tel: 13519306662

Fourth, the rescue team and rescue equipment matters

Please contact Ma Xuexian (tel: 13909307921, please specify the number of rescue teams and the type and quantity of equipment when contacting), and the headquarters will make overall arrangements according to the disaster relief needs and request support.

Linxia charity association fundraising account number

Account name: Linxia Hui Autonomous Prefecture Charity Association

Bank of deposit: China Industrial and Commercial Bank Linxia Dashizi Sub-branch.

Account number: 2714085329026428687

Office Address: Charity Association of State Civil Affairs Bureau, Xinhua Street Office Building, Linxia City

Contact: Li Jianyang

Tel: 13993051188

Department of gansu province announces donation contact information.

Contact person of Provincial Civil Affairs Department: Chang Hongyi 13919191196

Contact person of Provincial Charity Federation: Shao Yidan 13893125187

Linxia Charity Association Contact: Li Jianyang 13993051188

Account name: Gansu Charity Federation

Bank of deposit: Lanzhou Dongfanghong Square Sub-branch of Agricultural Bank of China

Account number: 27011101040009782

Large payment number: 103821001114

Mailing address: No.77 Guangchang South Road, Chengguan District, Lanzhou City

Invoicing information:

Name of organization: Gansu Charity Federation

Unified social credit code: 51620000521039330P

Address: 14th floor, Building 2, Tung Fong Hong Plaza, Lanzhou

Gansu issued a rescue demand announcement
Weibo, the official of the Gansu Provincial Emergency Management Department, issued the "Announcement on Rescue Needs" on the 19th:
There is an urgent need for more than 300 rescue forces such as building collapse search and rescue. Gansu Provincial Earthquake Relief Site Command and Gansu Provincial Emergency Management Department hope that social emergency forces with relevant rescue capabilities will apply for participation in emergency rescue through the social emergency force rescue coordination system. Teams that respond across regions can achieve high-speed free access with the system-generated access code.

On the morning of 19th, the reporter of Beiqing Daily learned from the contact person of "12.19 Linxia Jishishan Earthquake Social Rescue Coordination Mechanism" that at present, the on-site rescue force is sufficient, so it is suggested that social rescue forces in other provinces and cities should not go by themselves, and rescue forces in Gansu Province can go directly to the disaster area, but they need to be docked with the contact person of "12.19 Linxia Jishishan Earthquake Social Rescue Coordination Mechanism".

"If the materials they send just confirm that there is an urgent need in the disaster area, we will send people to send them with them. If there is no urgent need for the time being, they will be handled by the earthquake relief command center first."

The contact person said that the materials currently needed in the disaster area include generators, long cotton coats, safe stove fuel, food, warm-keeping facilities, fire safety and feminine products. "At present, the demand for winter materials and living materials is relatively large, and cotton tents and halal food are needed. Because the temperature is relatively low, cotton tents can stay overnight. Moreover, the disaster area belongs to ethnic minority areas. If food is sent, it is best to be halal food. "

Source: Comprehensive People’s Daily, Gansu Publishing, The Paper, Beiqing Daily, @ Gansu Emergency Publishing, etc.

Reporting/feedback

Who is advocating "anti-aging after 18 years old"?

  ● With the popularity of the medical beauty industry, many young people are willing to pay for beauty. However, in order to seize the market and expand the passenger flow, some medical and aesthetic institutions wantonly sell appearance anxiety and age anxiety in their propaganda, advocating that "the earlier the anti-aging is, the better" and "anti-aging after the age of 18", which leads young people who are eager for beauty to blindly do medical beauty and ignore their real needs.

  ● Many medical advertisements promote "anti-senility" and "anti-senility should be early". Most products define "anti-senility" as 20 to 25 years old, and some even as low as 18 years old. Some advertisements define "senility" by some common and broad skin conditions, such as large pores, loose skin and crow’s feet.

  ● Some medical and beauty institutions offer "low price" and "ultra-low price" to let young people walk into beauty salons, but when they actually consume, they are induced by the store to add money to place an order. On the surface, merchants give profits to consumers, but in reality there may be hidden charges or offline sales promotion, etc., which will increase the unit price of customers and increase income.

  ● Consumers should choose regular medical and beauty institutions and refuse to follow suit blindly. The regulatory authorities should intensify efforts to crack down on the illegal provision of medical beauty services, pay close attention to key areas, strictly control medical beauty services in all directions, and publicize the phenomenon of spreading to minors and school students.

  "All kinds of apps are pushing me medical beauty advertisements for anti-aging projects, claiming ‘ The sooner you resist aging, the better ’ 。” Lin Ya, a graduate student from a university in Haidian District, Beijing, recently told the reporter of the Rule of Law Daily that she was still very young in her early twenties, but according to the advertisement of medical beauty, it was time to "resist aging and aging". Seeing too many such advertisements makes people feel anxious.

  What Lin Ya spits out is the common phenomenon that the medical beauty anti-aging and anti-aging project "stares" at young people. The reporter’s investigation found that at present, many medical and beauty institutions are advertising: "It is a little late to resist senility at the age of 25, and people begin to age after the age of 18, and the earlier the anti-senility, the better." "From the age of 20, the collagen in the skin is decreasing at a rate of 1% every year, and the skin enters a stage of natural aging" … …

  With the popularity of medical beauty industry, many young people are willing to pay for beauty. According to the Insight Report of China Medical Beauty Industry in 2023, the average age of the potential consumers of medical beauty interviewed is 28 years old, of which 75% are under 30 years old; Among people under the age of 25, 29% plan to increase medical expenses or try more projects in 2023. In this context, many businesses focus on young people. However, in order to seize the market and expand the passenger flow, some medical and beauty institutions wantonly sell appearance anxiety and age anxiety in their propaganda, advocating that "the earlier the anti-aging is, the better" and "anti-aging after the age of 18", which leads young people who are eager for beauty to blindly do medical beauty and ignore their real needs.

  What propaganda methods are used by medical and beauty institutions that "stare" at young people? Is it reasonable to attract consumers with appearance anxiety and age anxiety? Are there any problems with advertising words such as "anti-aging as early as possible" strongly declared by institutions? The reporter conducted an investigation and interview on this.

  Linking age with medical beauty

  Claim that the earlier the anti-aging is, the better.

  "The medical beauty project is very popular recently, and the advertisement suggests that the age of anti-aging is around 25 years old." After seeing such advertisements many times, Zhao Ting, a 24-year-old from Xicheng, Beijing, was deeply impressed. She immediately chose a "reliable-looking" medical and beauty institution on an online shopping software, and telephoned two beauty consultants in the store.

  Two beauty consultants recommended different anti-aging projects to Zhao Ting, one recommended Gemaji (cost over 10,000 yuan) and the other recommended ultrasonic gun (cost several thousand yuan), and both suggested that she come to the store early.

  "During the face-to-face consultation, the clerk said that my face was fleshy, suitable for firming the skin with ultrasonic cannons, and it also had the effect of dissolving fat, and this project ‘ It can show 20% effect on the spot, and the effect will get better and better, reaching the best after one month ’ 。” Zhao Ting recalled that the clerk repeatedly stressed that people will get old after the age of 18, so the sooner they resist aging, the better. If they resist aging at the age of 20, they will look similar to those at the age of 30.

  Under the attack of the clerk’s left sentence "Your face will age quickly if it doesn’t resist aging in time" and the right sentence "Ultrasonic cannon is the most cost-effective for you", Zhao Ting immediately spent several thousand yuan to make an ultrasonic cannon. However, after finishing the ultrasonic cannon, she felt that her face had not changed, but her face had been hurting for almost half a month. Now, pressing the top of the mandibular margin still has obvious pain.

  Recalling that time, Zhao Ting bluntly said that he was fooled by the clerk, not only believed in the concept of "anti-aging while young", but also planned to be an ultrasonic cannon and even hot Maggie for a long time, and even began to plan anti-aging after the age of 30. "The clerk said that it is not enough to do photoelectric projects after the age of 30. Surgery and some injection projects are recommended. Calm down and think about it. The so-called medical beauty and anti-aging make people seem to fall into a bottomless pit. "

  Recently, the reporter consulted several medical and beauty institutions about "what projects can keep skin white and tender in the early 20 s", and many institutions recommended anti-aging projects: some recommended hot Maggie; Some recommend ultrasonic cannons and say that "this one is the hottest"; Only one told the reporter that "in the early twenties, there is no need to do medical beauty anti-aging projects for the time being, and it is recommended to do skin care at ordinary times." "In terms of medical beauty, we can consider doing some basic skin rejuvenation and injection hydration projects, and then anti-aging after four or five years."

  The reporter searched some medical beauty advertisements and found that there are many advertisements promoting "anti-senility" and "anti-senility should be early". Most products define "anti-senility" as 20 to 25 years old, and some even as low as 18 years old. Some advertisements said that "although it is suggested to fight against senility at the age of 25, there is no clear division in medicine", and then "senility" is defined by some common and broad skin conditions: "If you have the following situations, you can put anti-senility on the agenda: when you are plain, your facial pores are thick, dry and dull; Collagen loss, skin feels loose and inelastic; When making larger expressions, there are crow’s feet, head-lifting lines, brow lines and so on. "

  Many interviewees think that there is a problem with this kind of publicity. "Listed these symptoms, ordinary people basically have, even if not, under this hint, will also feel that they have. When you are in your twenties, you will take big projects to fight against aging. What should you do when you are 30 or 40? If you have dark circles, you should go to bed early, eat healthily and adjust your life, instead of playing ‘ Panda needle ’ (a medical beauty project to solve the dull pigment around the eyes and the filling around the eyes) and do various anti-aging projects around the eyes. " Ms. Wang from Jinan, Shandong Province said.

  "It is not advisable for young people in their twenties to resist aging excessively. Human aging is determined by telomeres, and there is no aging problem in themselves when they are young. At present, some young people’s anti-aging is mainly caused by the flicker of medical and aesthetic institutions, which leads to anxiety. Excessive anti-aging will have an adverse impact on the body and is also a waste of resources. " Ms. Zhang, the chief physician of the Department of Internal Medicine of a 3A hospital in Zaozhuang City, Shandong Province, said.

  Attracting young customers at low prices

  Multiple words attract orders.

  The reporter found that in addition to inducing young people to consume with "anti-aging, the sooner the better", there are also some medical and beauty institutions that play "low price" and "ultra-low price" to attract young people into beauty salons.

  Not long ago, the reporter saw in a medical beauty hospital in Chaoyang District, Beijing that due to various low-priced promotional activities launched during the "double 11" period, customers came to write off in an endless stream. This store is not small in scale, but because of too many people, 20 chairs have been temporarily placed in the lobby of the store. Customers wait in the lobby first, wait for their names and numbers, and then go to another room to confirm the consumption package with the clerk.

  Zhang Yun, 25, is one of them. "I saw the promotion activities of this medical and beauty institution on social software, and the price was very attractive. Seven or eight projects added up to 99 yuan, with an average of only a dozen yuan each. I paid according to the instructions and went to the store for verification on the first day." Zhang Wei told reporters.

  After waiting in the lobby for nearly half an hour, Zhang Yun was finally called to write off, but the write-off was only the "beginning". "The clerk gave me a preferential price list and said that I would write off the package today and these ‘ Powerful offer ’ I am advised not to miss it. Then I began to guide me to read various items on the preferential price list. " Zhang Yun said, "I have been recommended for many projects. Because I have never done a medical beauty project before, all kinds of unfamiliar terms give me a headache. The clerk stared at my face, and her burning eyes made my heart beat faster. She asked me my age. After I told her that I was 25, she immediately gave me a surprised look and said ‘ Did you first come into contact with medical beauty at the age of 25 ’ He also said that he is a few years older than me, but because of the medical beauty project, his skin condition is much better. I felt anxious at once. "

  Zhang Yun said that because her skin belongs to sensitive muscles, she once thought that she was not suitable for medical beauty projects. This time, she only wanted to "bonus hunter". In the end, the wool didn’t ripen, but contributed business. "I want to write off 99 yuan’s card first, and then go home and ask my friends before deciding whether to buy more. However, the clerk told me that there is only one discount opportunity, and the price on the discount price list can only be enjoyed in the store on the spot. ‘ This price is a sincere discount. It’s a pity to miss it. It may take another year ’ ‘ These are all suitable for sensitive muscles, and it’s not too late for you to start now ’ . In the end, I spent more than 3,000 yuan on two projects. "

  "Low-priced promotions attract mostly young people who have never been exposed to medical beauty programs, such as the Student Party. Looking around, 80% of the girls on that day looked almost as big as me, even younger than me. Some young people don’t have much balance and have to pay by credit card. " Zhang Wei said.

  Zhang Yun’s experience is not a case. Recently, the reporter searched for keywords such as "medical beauty", "low price" and "selling anxiety" on social platforms and third-party complaint platforms, and found that many young people were attracted by low-priced medical beauty projects, but they were actually induced by the store to add money to place orders with multiple words. For example, a consumer complained that the store released a low-priced package on a shopping platform and used the group purchase link to "fish". The consumer was attracted by the low price displayed by the store on the platform. After arriving at the store, the supervisor said that "there is no beautician who can provide services for the time being", but he did not provide the services purchased by the consumer, but promoted various other medical and aesthetic projects to him.

  "The starting price for card recharge is 5,000 yuan. The store told me that the card is cost-effective on the same day, which can offset the consumption of 1,080 yuan on the same day and give extra items. If I choose not to apply for a card, I can’t enjoy the preferential price and can only pay the bill at the original price. In the end, my mind was hot and I got a card under the guidance. " The consumer said, "I regret it now. Merchants attract consumers by means of low-cost drainage, and then induce me to recharge."

  "After medical and beauty institutions attract consumers at low prices, the behavior of asking for more money and raising orders in disguise is suspected of fraud, false propaganda, and infringement of consumers’ right to know. On the surface, they give profits to consumers. In fact, there may be hidden charges or offline sales promotion, etc., to increase customer unit prices and increase income." Zheng Zhongchen, senior partner of Beijing Lutong Law Firm, said.

  Strong supervision and good qualification

  Rectify the chaos of medical and beauty advertisements

  Are the related slogans such as "Young and Anti-aging" reasonable?

  Fang Zinan, a lawyer of Guangdong Global Jingwei Law Firm, believes that similar slogans such as "25-year-old anti-aging" involve the guiding issue of advertising. Medical and beauty businesses can certainly provide services for young customers, but it is suggested to start with more positive publicity and use the method of making concept impact carefully. "Advocating anti-aging from the age of 25 or even younger, or even artificial invention ‘ Old age ’ The concept of "beauty" is inevitably suspected of creating appearance anxiety, which is contrary to the value orientation contained in the advertising law and the Law Enforcement Guide for Medical Beauty Advertising. "

  He told reporters that the use of the concept of "anti-aging" itself is also very easy to be identified as false propaganda or false advertising and other illegal situations. According to the Law Enforcement Guide of Medical Beauty Advertisements issued by the State Administration of Market Supervision, medical beauty advertisements cannot guarantee or promise its diagnosis and treatment effect in the form of advertisements. The promotion of "anti-aging" without explanation is easy to be understood as drawing an equal sign between the project implementation and the established effect, which is already illegal. In fact, even if there is a way to slow down or even eliminate some appearance features caused by aging through medical beauty projects, this therapeutic effect can be accurately described by diluting fine lines, freckle and other concepts, which are still two different concepts from promoting "anti-aging".

  "Oral publicity in the offline business premises of staff should be understood as a part of sales activities, which does not exist independently of sales activities, and belongs to the category of commercial publicity, which is regulated by the anti-unfair competition law and the consumer protection law rather than the advertising law." Fang Zinan said that both publicity and advertising should strictly prevent overstepping the boundaries between false publicity and advertising, and consciously safeguard good social morality and avoid harming consumers’ interests. Taking "anti-aging after the age of 18" as an example, young consumers who advocate that most of their economies are not yet independent, their thoughts are not fully mature, and they are still on campus need to fight aging early, which is suspected of misleading consumers and objectively poses the risk of unfair competition behavior of false propaganda.

  So what should consumers pay attention to before doing medical beauty projects?

  Zheng Zhongchen suggested that consumers should choose regular medical and beauty institutions, refuse to blindly follow the trend, and be vigilant and discerning about advertisements of top medical and beauty institutions searched on the Internet, "notes on planting grass" of medical beauty seen on short video platforms or "successful cases" shared by netizens on social platforms.

  Fang Zinan believes that consumers should grasp several principles when carrying out medical beauty projects: do what they can, and don’t spend ahead of time; Understanding medical beauty is only a personalized choice based on personal aesthetics, and it is not affected by the appearance anxiety of deliberate marketing; When personal cognitive ability is not yet mature and the development path is still uncertain, medical beauty projects should be carefully purchased; Safety first, refuse to carry out medical and aesthetic projects in unqualified private institutions, do not use any unknown drugs and projects that have not been filed in China, and projects involving subcutaneous injection and knife operation should be carried out in hospitals with qualified medical qualifications.

  "The market supervision department should do a good job in the registration management service of business entities, strengthen the qualification examination, and strengthen ‘ Certificate ’ ‘ Photo ’ Information sharing, vigorously promote coordinated supervision by departments, increase law enforcement, rectify all kinds of medical beauty advertisements in accordance with the law, and focus on cracking down on problems that are harmful and concentrated by the masses. " Zheng Zhongchen said.

  Fang Yinan also mentioned that in view of the phenomenon that the medical and beauty industry "excessively" supports and even encourages young people to treat beauty, the regulatory authorities can start work in the following aspects: intensify efforts to crack down on illegal provision of medical and beauty services, and severely investigate and punish individuals and institutions that provide services without qualification, provide services beyond the scope, and use unapproved drugs or operations without authorization; In view of the proliferation of medical beauty marketing information on the Internet, more detailed regulatory policies should be formulated to provide institutional tools for distinguishing legitimate propaganda from illegal advertising; Strictly control the chaos of Internet V in publishing advertisements of medical beauty in disguise, creating appearance anxiety and providing intermediary services of medical beauty through "personal experience", "female growth" and "health care experience"; Grasp the key areas, strictly control the spread of medical and aesthetic services and publicity to minors and school students in all directions.

  (In the text, Lin Ya, Zhao Ting and Zhang Wei are pseudonyms)  

  □ Our trainee reporter Ding Yi

  □ Our reporter Wen Lijuan 

The second batch of national outbound group tours resumed: Vietnam’s first group set off and Iran became a "dark horse" destination.

At 7: 30 on March 15, nearly 100 tourists gathered at Guangzhou South Railway Station, set off by train, passed through the Sino-Vietnamese land port, and visited Halong Bay and Hanoi in Vietnam, starting a five-day tour.North VietnamA trip. This is the first tour to Vietnam issued by Guangzhi Travel on the first day of the resumption of the second batch of national outbound team tours.
Figure/Respondents for the picture
On March 10th, the Ministry of Culture and Tourism issued a notice, and from March 15th, the national travel agencies and online travel enterprises will be resumed on a pilot basis to operate China citizens’ outbound group tours and "air tickets+hotels" services to relevant countries (the second batch). China citizens’ outbound tour destinations increased to 60.
More starting groups will travel from the end of March to the beginning of April.
Figure/Respondents for the picture
The Beijing News Shell Finance reporter learned from Guangzhi Tour that the first group of tourists to Vietnam are mainly retirees with flexible time. Among them, Mr. Huang, the oldest 71-year-old, said that this trip was with his 70-year-old wife, Ms. Li, and he was very excited to participate in outbound tourism again after many years. He was very much looking forward to the special experience of "walking abroad" on the Sino-Vietnamese border.
It is understood that the route of the first group of Halong Bay in Vietnam adopted the "double-pass" entry and exit method, that is, entering Vietnam from the "Friendship Pass" and then returning to China through the "Mangjie-Dongxing" pass. The itinerary is full and can be deeply appreciated.North VietnamStyle, pure play and zero shopping at your own expense. It is worth mentioning that the first group of tourists will also be arranged to take the exclusive passage of VIP clearance and accept the welcome ceremony and welcome dinner of Aodai flowers. "The group is a high-standard quality line of Guangzhi Tour’s’ Ode’ series. The price of 2,499 yuan/person is relatively close to the people. This fee has included the visa fee, so visitors can travel with peace of mind." Zhao Wenzhi, president of Guangzhi Travel, said.
In addition to the Guangzhou tour, the Beijing News Shell Finance reporter learned from a number of travel agencies that there was no first group of the second batch of pilot tours to resume outbound tours on March 15.
The person in charge of Zhongxin Tourism said that the first group of the second batch of pilots to resume the outbound team tour has been launched and sold one after another. Compared with the first batch of destinations, the second batch of released destinations may be slower. It is expected that there will be a number of starting groups from the end of March to the beginning of April. The person in charge also said that from the notice issued by the Ministry of Culture and Tourism, it can be felt that the outbound tourist destinations are still open in an orderly manner, which also gives travel agencies more space to prepare products. There are still some countries that need to prepare visas in the second batch of lists, so the starting group may be slower.
According to reports, the round-trip "restart group" of Guangzhou Travel to Vietnam will start on March 24, and the first group will go to Ho Chi Minh City, Minai, Nha Trang and other places. The big traffic will be arranged by three flights of Vietnam Airlines, and the price of the 6-day line will be 4,599 yuan/person. The first delegation of Guangzhi Travel to Iran will depart on March 27th, and a 10-day trip will be made by using Iranian Mahan Airlines Guangzhou direct flight to Tehran, with a price of 14,999 yuan/person. The first delegation to Serbia will leave on March 24th.
Outbound group tour product bookings are hot,The number of visa searches increased by 886% year on year.
Although the starting group is limited by time, many travel agencies said that tourists’ consultation and booking for outbound group tour products are very hot at present.
Spring and Autumn Tourism Introduction: After the announcement of the Ministry of Tourism on March 10th, the company launched related products as soon as possible. At 9: 34 on March 11, orders involving the second batch of destination countries appeared, which were Spanish and Portuguese products. Tourists chose a family of three to travel on April 2. Tourists come to sign up for the newly launched tourism products in destinations such as Portugal, France, Italy and Serbia. At present, the number of outbound travel products including group tours, free travel, visa services, air tickets, hotels and other single products on the Spring and Autumn Tourism has exceeded 1,000, and tens of thousands of people have already traveled or are about to travel.
Zhongxin Tourism said that although the first tour group involving the second batch of national outbound team tours was not issued so quickly, the booking volume of relevant countries has already been generated. "Especially in many traditional tourist destination countries in Europe, the related products of Zhongxin Tourism have been in preparation, such as France, Greece and Spain, which have started to operate from small group customized tours, and the market feedback is not bad."
Guangzhi Travel revealed that from the current booking situation, after the publication of the second list of countries, the relevant countries in Europe and Africa have received high attention in general.
In addition, the data of the flying pig platform shows that the demand for online visa processing continues to rise. In the past week, the number of flying pig visa searches increased by 886% year-on-year, and the number of visa applications increased by 680% year-on-year. Thailand, Malaysia, Singapore, France and the Philippines are all popular countries for visa applications.
The first Iranian group, which sold for 14,999 yuan/person, was sold out in less than half a day at more than 30 locations.
Under the multiple advantages, many tourists have begun to plan their outbound trips for the May Day holiday in advance.
According to the statistics of Spring and Autumn Tourism, up to now, the number of people who choose Spring and Autumn outbound travel products has rebounded to more than half of the same period in 2019 before and after the May Day holiday, and this proportion will continue to rise. Travel destinations are biased towards classic Southeast Asian destinations such as Bangkok, Chiang Mai and Phuket in Thailand, and the number of travel days is around 7 days. In addition, the destinations involved also include countries such as New Zealand, Egypt and Russia, where the number of travel days and travel distance are "double".
As for the tour of Guangzhou, it is pointed out that at present, many European long-distance tours are scheduled at the end of April. Driven by the five-day holiday on May Day, some routes are very popular. For example, the first tour of "Enjoy Greece for 10 Days", which started on April 29, is now full. Flying pig data shows that up to now, the number of hotel reservations at home and abroad during the May Day holiday has exceeded the same period before the epidemic.
Judging from the booking situation of many travel agencies, classic destinations such as Thailand are still the first choice for travel. In addition, the popularity of long-distance intercontinental tourist destinations is rising, and destinations such as generate in the Middle East and Africa show great vitality and potential. Zhongxin Tourism said that its Dubai starting group, South Africa starting group and Egypt starting group were all quickly full after being launched. Among them, the Dubai starting group was all sold out within two days of being launched, setting the fastest registration speed for intercontinental tourist destinations in 2023.
At the same time, tourists’ demand for high-quality, distinctive and differentiated outbound products is becoming more and more obvious. According to Spring and Autumn Tourism, under this trend, the current product design of travel agencies pays more attention to enhancing individuality and unique experience, and has successively launched customized products such as photography tours of New Zealand’s north and south islands. It has also upgraded Kenya’s animal migration to the form of "deep hunting", allowing tourists to "be a local person for a day" and experience local life in depth.
According to Guangzhi Travel, it can be seen from the current data of travel agencies that the in-depth tour of one country or two countries is more favored by tourists, especially some relatively small countries, which have become "dark horses". For example, the first Iranian group with a price of 14,999 yuan/person in Guangzhi Tour was sold out in less than half a day. The first Serbian 9-day group has also become a group, and the actual customer reception situation exceeds market expectations. Zhongxin Tourism also said that the sales of its Iranian products are very gratifying. Since the news was released on March 10, the first Iranian tour group of Zhongxin Tourism has been sold out in just 4 to 5 days.
In addition, in the view of Guangzhi Travel, cross-border travel abroad is also returning. In addition to Vietnam, Guangzhi Travel has also designed and developed cross-border travel routes to Luang Prabang, Laos and Vladivostok, Russia. It is expected that relevant cross-border travel products will be put on the shelves in mid-April. "Such cross-border travel routes have lower visa requirements and are more cost-effective than traditional outbound travel products. It is expected that there will be a small peak of travel around the May Day holiday."
The person in charge of Flying Pig said: "According to the situation in previous years, the booking peak of May Day holiday has not yet arrived. In the next month or so, merchants will release more inventory one after another, and at the same time, a batch ofMay Day holidayThe new tourism products will also meet with consumers. "
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The SAIC Volkswagen Passat 380TSI family went public, and the top price of mid-to high-end cars started at 159,900 yuan.

  On August 30, 2024, SAIC Volkswagen Passat Pro made its debut at Chengdu Auto Show and announced the opening of the reservation.

  On September 10, 2024, SAIC Volkswagen Passat 2025 joined hands with Passat Pro to form the Passat 380TSI family, which was officially listed, with a limited price of 159,900-223,900 yuan.

  Saic VolkswagenPassat 2025 is outstanding.

  On September 10, 2024, SAIC Volkswagen Passat 2025 joined hands with Passat Pro to form the Passat 380TSI family, which was officially listed, with a limited price of 159,900-223,900 yuan. Passat 2025 has been improved in design, luxury, intelligence and quality, and has become the focus of the mid-to high-end car market. In addition, SAIC Volkswagen also provided the powertrain lifetime warranty service for the first non-operating vehicle owner who purchased the Passat 2025.

  Design aspectPassat 2025 adopts a brand-new double front face design, providing the original pioneer front face and starry front face, showing the perfect combination of calm atmosphere and modern science and technology.

  Configuration aspectThis model is equipped with IQ. Drive intelligent driving butler, including ACC advanced adaptive cruise control, IQ. 360 panoramic +PLA automatic parking assist system, IQ. Light eye matrix and other intelligent driving assist systems, which improve the safety and convenience of driving.

  Comfort aspectPassat 2025 provides panoramic sunroof, seat heating and ventilation function, 10-color atmosphere lights, etc., creating a comfortable driving environment.

  Power aspect, equipped with EA888 turbocharged engine and DSG seven-speed wet dual-clutch gearbox, provides strong power output andflatSpeed up the feeling.

  (Source: Diancai. com)

An earthquake of magnitude 4.8 occurred in Changji, Xinjiang: the earthquake felt slightly in some areas, and the people’s production and living order was normal.

@ Xinjiang Fire News, at 10: 33 on July 20, 2022, an earthquake of magnitude 4.8 occurred in changji city, Changji Prefecture, Xinjiang. The epicenter was located at 44.46 degrees north latitude and 87.15 degrees east longitude, with a focal depth of 23 kilometers. The epicenter was about 427 meters above sea level, 50 kilometers away from changji city and 74 kilometers away from Urumqi. In the past five years, there have been 39 earthquakes of magnitude 3 or above, and the largest earthquake is this one.

After the earthquake, Changji fire rescue detachment quickly assembled the advance team of the special fire station and the full-time headquarters of the detachment to go to the epicenter for exploration. The detachment immediately started the first-level response mechanism of earthquake disasters, and immediately assembled Urumqi detachment, Changji detachment, mobile detachment and Shihezi detachment in the camp area according to the Earthquake Rescue Plan of Xinjiang Fire Rescue Corps, ready for reinforcements at any time.

After contacting the Earthquake Administration and the quick reporters in the epicenter area, it was found that some people felt a slight earthquake in the area and the people’s production and living order were normal.

Actively respond to cultural differences and promote Chinese culture to the world better.

In the congratulatory letter of the first summit forum on the construction of a cultural power and the important speech of the forum on cultural inheritance and development, General Secretary of the Supreme Leader emphasized that "we should better shoulder the new cultural mission and continue to promote cultural prosperity, build a cultural power and build the modern civilization of the Chinese nation at a new historical starting point". In the Party’s Report to the 20th CPC National Congress, the General Secretary stressed the need to "strengthen the capacity building of international communication, comprehensively enhance the efficiency of international communication, strengthen the capacity building of international communication, comprehensively enhance the efficiency of international communication, deepen exchanges and mutual learning among civilizations, and promote Chinese culture to better go global. Deepen the exchange of civilizations and learn from each other, and promote Chinese culture to go to the world better. " In recent years, the pace of Chinese cultural products going abroad has been accelerated, and great achievements have been made in both physical objects and copyright trade. However, the progress of core media cultural products such as movies, newspapers and publications is still not satisfactory. Compared with the western developed countries and their media, "we are sometimes in a situation where we can’t say what we have said and can’t spread it internationally. There is a’ deficit’ in the inflow and outflow of information, a’ contrast’ between the real image of China and the subjective impression of the West, and a’ gap’ between soft power and hard power." Chinese culture has been affected to some extent when it goes abroad. Cultural differences are the key factors that affect the acceptance of international audiences of media cultural products. To actively deal with cultural differences, we should do the following:
Familiar with the dimension system of cultural differences that affect the acceptance of media cultural products
This system includes four dimensions: language, history and habits, way of thinking and values. The language dimension mainly includes characters, sounds, images, posture and other indicators. The dimension of history and habit includes historical facts, customs, social customs, moral traditions, experience and other indicators; The dimension of thinking mode includes image thinking and abstract thinking, comprehensive thinking and analytical thinking, linear thinking and circular thinking. Values include privacy, achievement effectiveness, competitive innovation, freedom and equality, youth and health, individualism, humanitarianism, materialism, time orientation and action orientation. We should start from these four dimensions, analyze the obstacles to acceptance caused by cultural differences in the production, distribution, exchange and consumption of cultural products, and adopt appropriate strategies, or reduce or link up or dilute or recognize these cultural differences, so as to realize the optimal acceptance of Chinese cultural products for international audiences.
Grasp the mechanism of cultural differences affecting the acceptance of media cultural products.
Cultural differences affect the acceptance of cultural products with its internal mechanism, which is embodied in seven forms: novelty approaching mechanism, which means that because of novelty and strangeness, the receiving subject has a kind of opposite sex like it, forming a kind of sensory acceptance or inductive acceptance; The mechanism of defamiliarization rejection refers to the stereotype rejection and structural rejection of strange things because the recipient has his own knowledge map and cognitive picture; Biased understanding mechanism means that consumers deviate from the original intention of media products under the influence of their own values and ways of thinking; The mechanism of reverse misreading means that the meaning understood by consumers is just the opposite to the meaning given by producers, and the starting point of giving meaning may be intentional confrontation or unintentional coincidence; Identity coping mechanism means that consumers decode completely according to the dominant meaning of the encoder and are in a passive position; Confirmatory compatibility mechanism means that consumers give their culture a certain existence space under the premise of maintaining their dominant position in cultural values, which is a kind of compatible acceptance; The mechanism of ideological field sharing the same roar refers to the existence of an ideological field, which brings together the cultural values and thoughts of the exporting and importing countries and other cultural values and thoughts contained in the products, and works in many directions to form a landscape with different voices sharing the same roar.
Effectively apply the dimension system of cultural differences and the theory of influence mechanism to maximize the avoidance of negative effects of cultural differences.
In the production process, cultural production is a kind of spiritual production, symbolic production and meaningful presentation, which determines the freedom and flexibility of media cultural production. Producers can use various symbols for unlimited creative production, and it is possible to control the cultural composition of products and minimize cultural differences. Production modes to reduce cultural differences include: "ABC" mode (that is, "american born chinese mode", which embodies the cultural values of the exporting country in the core essence of products, and can completely reflect the cultural origin and characteristics of the host country in the form and even content of products); "Mix-and-match model" (that is, connecting and combining communication elements and market elements from different countries, resulting in a situation where you have me and I have you); "Pure Universal Cultural Model" (that is, in the production of media products, no matter the content form or the core spirit, the materials used are all domestic cultural elements that express the basic values of all mankind).
In the consumption process, cultural differences have been solidified in products, and it is impossible to reduce them. Only by trying to make consumers recognize their cultural values. External communication is effective in happy consumption, which is realized in cultural trade. The key to cultural trade is consumers’ conscious and voluntary purchase. The premise of purchasing is to obtain the value recognition of our cultural products from consumers, and the path to realize the value recognition is intercultural, common cultural significance space and spiritual utility compensation. Intercultural refers to mutual understanding, mutual respect and mutual tolerance between different cultures, aiming at mutual openness and eternal dialogue between cultures. Its premise is to highlight China’s cultural dominant position, to face up to the cultural differences of nation-states, to export fine products representing the core values of Chinese excellent culture, and to stir up consumers’ cultural thinking and change. The common space of cultural significance is a common understanding of the meanings of symbols such as languages and characters used in communication, and a similar or similar life experience and cultural background. To cultivate China’s cultural significance space for American and European audiences, firstly, we should optimize the international business environment and maintain and expand the trade and investment between the United States and Europe in China; The second is to improve the education environment for studying abroad and train more international students in China; The third is to liberalize the field of health care and accommodate more NGOs; Fourth, support the export of audio-visual products and expand Chinese cultural literacy education. Spiritual utility refers to the degree of spiritual satisfaction that consumers get from cultural products. National cultures are a rigid demand for their own countries, while for other countries,It is a non-rigid demand, and international media cultural products play more of a spiritual utility compensation than a substitute role. The national cultural system of a country is a vital cultural ecosystem. When it is destroyed, it must be buffered and compensated by some force. When the cultural ecosystem does not have enough power to compensate, foreign cultural products play this compensation role at the right time, which will not impact the national culture of the host country, but will help it eliminate the adverse effects caused by those externalities and improve the spiritual welfare of consumers in the host country.
(The author is a professor at anhui university of finance Base of Socialism with Chinese characteristics Theoretical System Research Center and a researcher at the Media Research Institute of China Press and Publication Research Institute.)
Liu Jianhua Source: China Youth Daily
Source: China Youth Daily
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